Aaron Price knew he wanted to be at Hanks. While sitting in the L.A. traffic for three hours on a recruiting trip, Price received a call from one of his friends who told him the Hanks football coaching position is open.
"It's time to come home," he said. "El Paso is the town I want to live in."
That phone call happened in November 2016. On Wednesday, Feb. 22, 2017, at a gathering in the main gym, principal Gloria Spencer introduced Price as the new football coach. According to Spencer, Hanks is the only job in which he applied.
"Knowing the Price name, and knowing what he helped his father do, and his career now and for him to apply to Hanks is amazing," said Spencer. "He understands student athletes and believes we need great students in the classroom and on the field. He will bring that drive from the next level and will inspire kids to drive for the next level."
Price brings over 20 years of coaching experience. According to the Humboldt State University athletics page, before working as the offensive coordinator/quarterback coach at Humboldt State University in 2016, he spent the last three seasons working at Division I Tulane University (2013-15), after spending nine years at UTEP (2004-12) working with his father, legendary head coach Mike Price. Price has been part of seven bowl teams as a coach or player, including three at UTEP and four at his alma mater Washington State.
Price also takes over the athletic coordinator position on campus.
"I want to take it one step at a time but it starts now," said Price. "Getting a winning attitude takes time and I'll be here every day till that changes. They're ecstatic and wanted me back in El Paso."
Price hopes to get the attention of the people on campus and in the community.
"We start with excitement energy and enthusiasm and branch out," said Price. "We take it to the community and make people want to be a part of us. We want to have fun in this game and it offers many ways for the kids to grow and become leaders in the community. I want to have fun and let them have a great learning experience so when we go back out there, they'll know what Hanks is about."
Price has already outlined some plans on what he expects from this football players.
"We are going to win in the classroom, the community and on the field," he said. "We are going to wear Hanks on our shirts in our community and our 'H' on our hats with pride."
Price plans to meet with his staff in the future.
I think he's a great addition and brings experience," said coach Miguel Padilla, who was running the football team's offseason program. "Having all that college experience, and bringing an offensive spread, will do good for Hanks."
Price is ready to meet his football team and become an integral part of the campus and the community.
"There's something special going on at Hanks and people are going to want to get on board," said Price. Strap your boots. The freight train is coming."
Senior Tori Garcia contributed to this story.